Automating lead qualification cut response time from hours to seconds
We built an AI agent that qualifies and routes inbound leads automatically, lifting conversion by 34% while cutting manual triage entirely.
+34%
Conversion lift
< 30s
Response time
15hrs
Hours saved / week
The Challenge
Northwind's sales team was manually triaging over 400 inbound leads a week, leading to slow response times and inconsistent qualification. High-intent leads often waited hours for a reply, and low-quality leads consumed the same attention as high-value ones.
The Solution
We designed an AI agent that ingests every inbound lead, enriches it with firmographic and behavioral data, scores intent, and either books a meeting automatically or routes it to the right rep with full context — all within seconds of submission.
Our process
Discovery & mapping
We audited the existing lead flow across forms, chat, and email to map every decision point.
Agent architecture
We designed an agent with tool access to the CRM, calendar, and enrichment APIs.
Build & integrate
We built the agent, integrated it with HubSpot, and added human-review guardrails for edge cases.
Test & launch
We ran a 2-week shadow test alongside the existing process before full cutover.
Technology used
Results
+34%
Conversion rate
More qualified leads converted to booked meetings.
28 seconds
Avg. response time
Down from an average of 4.5 hours.
-15 hrs/week
Manual triage hours
Reclaimed for the sales team to focus on closing.
“RexorAI automated our entire lead qualification process. What used to take our sales team 15 hours a week now runs itself — and our conversion rate went up.”
Sarah Chen
VP of Sales, Northwind Retail